T-Mobile has just revealed that it is adding more than a dozen new streaming video and audio services to its Binge On feature, which lets its subscribers consume all the video content they want without worrying about their data allotments getting affected in the process. A few of the newly added services include Spotify, Google Play Music, NBC, Univision, Radio Disney, and Tidal, just to name a few.
The third biggest wireless carrier in the United States has steadily added new services to Binge On since the feature was first introduced back in November last year. As a matter of fact, this latest round of new additions marks the fifth time that T-Mobile has updated the roster of services included in the mobile streaming feature.
The launch of Binge On has had quite an impact, not only for T-Mobile (obviously), but also on the wireless industry in general. Ever since T-Mobile’s service was made available to its subscribers, competitors such as Verizon Wireless, AT&T, and Sprint (who alongside T-Mobile make up the Big Four wireless carriers in America) have all debuted their own promos and special deals, just to try to stop Binge On from grabbing away some of their respective subscribers.
Apart from the fact that the feature is absolutely free of charge, what makes T-Mobile’s Binge On such a hit is the ease and convenience in which it allows mobile users to watch their favorite films and TV shows virtually anytime, anywhere. Because the service does not affect their data allotments, consumers can enjoy all the video content they want, and early statistics show that usage of Binge On has spiked. T-Mobile has claimed that since November of 2015, the wireless carrier’s subscribers have streamed over 377 million hours of video content without tapping into a smartphone plan.
For music lovers, T-Mobile also has a feature called Music Freedom, which allows subscribers to listen to music streaming service providers without eating away at their monthly data allowances. A few services, like Google Play Music, for instance, offer the best of both worlds in bringing video and audio, and are made available via Binge On, too.
Still, Binge On has take some criticism, especially from those who advocate net neutrality rules (which basically says all web traffic should be treated equally, including streamed video content). According to these critics, T-Mobile’s feature is a zero rating practice, in which certain apps are not counted against a mobile user’s monthly data cap.
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