John Legere, the always effervescent chief executive officer of major US wireless carrier T-Mobile, took the opportunity to reveal the latest additions to the company’s Binge On and Music Freedom services. Via a video posted on YouTube just recently, Legere announced that the Binge On feature now has Nickelodeon, Dailymotion, EPIX, Spike, TV Land, and five other video content providers. As for the Music Freedom service, it now supports Amazon Prime Music, ESPN Radio, and four other music streaming providers.
For a bit of a background, the Binge service was launched in November of last year, and basically allows subscribers of T-Mobile to view various video content streamed online from providers such as Netflix, YouTube, and many others, without having to worry about their monthly data allotments getting affected. Music Freedom, on the other hand, was introduced back almost a couple of years ago, offering music streaming services from providers such as Apple Music, Spotify, and Pandora, among many others.
Apart from announcing the newest additions to T-Mobile’s Binge On and Music Freedom features, Legere also took digs (again) at the industry leaders, Verizon Wireless and AT&T, especially with their involvement with Netflix, which recently revealed that it was quietly downgrading the quality of its video content for subscribers of Verizon and AT&T for the last half decade. Instead of attacking Netflix (which has a lot of explaining to do to its partners and customers alike), Legere called out the two biggest wireless carriers in the United States for remaining silent all these years regarding Netflix’s throttling.
Harsh words for sure, but if Legere’s latest statements end up causing a stir -- well, it is all in a day’s work for the T-Mobile chief, and should get people talking about Binge On (again). Not that the service needs more exposure -- by all indications, the feature is a hit, and other major wireless carriers are starting to see that. In the last few weeks or months, Verizon Wireless, AT&T, and Sprint have all boosted their efforts in offering deals for subscribers to stay in their respective networks, and for subscribers of other carriers to switch over.
T-Mobile’s latest announcement of new additions to its Binge On and Music Freedom features comes after a rather eventful April Fools’ Day for the Uncarrier. As a joke, the wireless carrier had unveiled its Binge On Up headband, which mobile users to mount their mobile devices in order to watch endless video content even while doing something else with their hands. A great prank for sure, but now, it is business as usual for Legere and his crew. For more T-Mobile deals, you can explore plans and phones from T-Mobile at Wirefly now.
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