As a fresh new year starts, T-Mobile Chief Executive Officer John Legere has shared his predictions for the company and the wireless industry in general over the next twelve months.
Legere laid out his predictions via a blog post in T-Mobile's newsroom web page. In the post, the head honcho vowed that the carrier will be continuing its industry-innovating Uncarrier campaigns throughout 2015, at the same time reaching out to new demographics.
Legere was quite specific in mentioning that about a quarter of the total American population still do not own a smartphone. Furthermore, Legere stressed that around 25 percent of households in the United States do not have access to the Internet.
Legere stated that in 2015, T-Mobile will be working to provide coverage for these handset-less and Internet-less segment of the market.
In terms of coverage, Legere expressed confidence that his company's LTE network will soon surpass that of industry-leading Verizon Wireless. As of now, T-Mobile already provides coverage for 264 million US subscribers. Legere is planning to further expand the carrier's coverage to 300 million (Verizon's coverage is at 303 million), plus making its Wideband LTE available to 150 metropolitan areas. Also, the T-Mobile top executive confirmed that the carrier's 700 MegaHertz spectrum will be rolled out to almost 350 metropolitan areas before the end of the year.
Not content on sharing predictions for his company, Legere also went out of his way to call out the other three major wireless carriers (AT&T, Sprint, and Verizon). According to him, AT&T may introduce its own rip-off version of T-Mobile's Data Stash program, which lets subscribers roll over unused LTE data every month.
As for Sprint, Legere expects the carrier to continue to attempt competing with T-Mobile by launching lots of promos and campaigns and basically just anything in order to see if it works out.
Legere is also positive that both AT&T and Verizon will continue to find ways to push long-term subscribers off grandfathered unlimited data plans. Legere even singled out Verizon, citing the Big Red's alleged penchant for misleading campaigns and programs.
To cap things off, Legere predicts that over the next twelve months, customers that are not under T-Mobile plans will see high overage charges, international roaming that costs too much, and early termination fees if these subscribers decide to break their contract.
With regards to mobile devices, the T-Mobile top executive expects that phablets and wearable devices will make a bigger splash in 2015. Legere specifically mentioned the Apple Watch to be the product that will take wearable devices into the mainstream.
For good measure, Legere also included his personal New Year's resolutions. These include even better awareness of customers' needs and more prompt addressing of consumer pain points.
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