T-Mobile is at it again. The third biggest wireless carrier in the United States is once again launching a new promotional deal that takes a dig at AT&T’s DirecTV Now service. This time around, T-Mobile is offering a whole year’s subscription to Hulu absolutely free of charge to former AT&T users who have switched to T-Mobile.
Some may remember that in December of last year, T-Mobile had started to target AT&T subscribers by promising them a free year of basic DirecTV Now (currently priced at $35 per month). This offer was specifically made to those users who have switched from AT&T to T-Mobile and have activated a couple of lines of service, while porting their phone number to a T-Mobile One unlimited plan. By doing so, they get to receive a $35 credit each month for a period of twelve months, that is, as long as they keep their line of service active for the whole year.
The latest promo from T-Mobile, however, is looking to boost that existing deal with a full year subscription to Hulu on top of the DirecTV offering. Specifically, the new deal refers to Hulu’s limited commercials service, which is basically an entry level offering that is usually priced at $8 per month.
Both DirecTV Now and DirecTV mobile apps stream for free on T-Mobile. John Legere, the chief executive officer of T-Mobile, has claimed a month ago that its streaming is done better by way of a faster and more advanced network, which provides wireless coverage to nearly every mobile user located across the US.
AT&T had officially launched DirecTV Now back in November 30th of last year. But after more than a month since it was activated, the service continues to suffer persistent technical issues. As a matter of fact, it was reported that there are over 200 active forum threads on AT&T’s own official webpage filled with complaints from disgruntled customers, with concerns over problems related to billing and authentication.
For its part, AT&T has addressed the issues as nothing more than the usual glitches typically expected when debuting a new service. The number 2 mobile operator in America has maintained that feedback overall from DirecTV Now customers has been positive, and if any lingering technical issues remain, they should be sorted out eventually in time.
Despite the backlash, some industry watchers are saying that AT&T’s DirecTV Now is actually doing well. John Hodulik, an analyst from UBS, has observed how the service has seen more mobile app downloads compared to Verizon Wireless’ Go90, Dish’s Sling, and Showtime’s streaming offering. The only app that has more downloads is HBO Now.
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