T-Mobile customers have just been handed a way to purchase high-end mobile devices much easier, even without the use of a subsidy. T-Mobile recently announced a new program called Score which allows its subscribers to unlock deals on every handset sold by the major wireless carrier.
So how does the new Score program work? By paying $5 each month, T-Mobile customers can sign up with the program. After a period of six months, subscribers have the option of upgrading to an entry-level handset completely free of charge. Or, they can choose to wait for a full year, after which T-Mobile will grant them discounts for all smartphones that the carrier is selling.
Either way, T-Mobile's customers get a chance to cut some of the costs of the most in-demand handsets being offered by the carrier to date, such as the Samsung Galaxy Note 4 or the iPhone 6. And because T-Mobile got rid of the two-year agreement and the subsidies that go with it, users definitely got themselves quite a nice deal with this new program.
To illustrate, a customer who signs up for the Score program can upgrade to a new Samsung Galaxy S5 handset at $510 after a whole year, instead bearing the full $610 price. That is equivalent to a savings of $40, that is when you subtract the monthly cost of the program ($5 per month, $60 for the year) .
T-Mobile has really been busy introducing new promotions, programs, and plans lately. Less than a week ago, the carrier announced its new Smartphone Equality program. In this program, subscribers with bad credit records get another chance at qualifying for the carrier's smartphone financing deals. Like the Score program, Smartphone Equality is clearly designed to make smartphones, even the pricey ones, more accessible to the average T-Mobile subscriber.
Almost two weeks ago, T-Mobile also introduced its new lineup of prepaid plans called Simply Prepaid. Essentially, it is a monthly plan that comes with unlimited call minutes, text messaging, and 4G data, but the customers who avail of Simply Prepaid plans need only pay for the number of gigabytes of 4G LTE data they expect to consume.
T-Mobile even introduced a data rollover scheme back in December of last year. Of course, AT&T has since followed suit with its own version. But the fact remains that T-Mobile appears to be more active recently in trying to grab new customers.
Perhaps T-Mobile's most recent efforts should not be much of a surprise. After all, the carrier has been lagging behind the two leading wireless carriers, Verizon Wireless and AT&T, for years now, and it is about high time T-Mobile bounce back, even as it continues to try to get an edge over Sprint, its closest competitor.
To its credit, T-Mobile has indeed captured new customers at the same time kept its existing ones. But it is definitely a long road ahead as rival Sprint continues to offer inexpensive wireless options while both industry leaders Verizon Wireless and AT&T unveil more new plans that could erode some of T-Mobile's customer base.
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