Yep, T-Mobile is definitely on a roll right now. Indeed, the third biggest wireless carrier in the United States has posted another quarter of more than 2 million new customer additions, its fourth in a row (nailing the 2 millionth mark six times out of the past seven quarters). Oh, and the mobile network provider also managed to register a profit during the first quarter of the year. For the first three months of 2016, T-Mobile gained a net total of 2.2 million customers, bringing its total customer count to over 65.5 million people. Meanwhile, its customer turnover rate has remained steady at 1.33 percent. During the first quarter of the year, the wireless carrier also sold or leased 8.8 million units of smartphone devices.
T-Mobile posted revenues of $8.6 billion, increasing 10.6 percent year over year. Industry watchers’ estimates, on average, projected that the company would earn $8.43 billion. T-Mobile also saw its net income increase to $479 million, or $0.56 a share, during the first quarter of this year. This figure is a pretty good improvement over the $63 million net loss that the wireless carrier registered during the first three months of 2015. It is safe to say that T-Mobile has really pulled through in the last twelve months.
It is no secret that the level of competition is fierce in the wireless industry. Wireless carriers, especially the Big Four (Verizon Wireless, AT&T, T-Mobile, and Sprint), are constantly trying to one up each other. Not only are mobile network providers always trying to retain their subscribers, they are also in a never ending quest to grab away customers from their rivals. Because of this, promotions and special offers from these carriers are always being thrown the mobile users’ way.
When it comes to marketing one’s wireless services, T-Mobile may be the most aggressive, and at times, the most radical even. Even though it is still trying to chase industry leaders Verizon Wireless and AT&T in terms of network coverage and volume of customer base, it has appeared to be gaining momentum.
T-Mobile’s latest offerings have certainly turned some heads, and even stirred some controversy. For instance, its Binge On video streaming service (which lets subscribers enjoy video content without worrying about their monthly data allotments) has proven to be a hit, despite the fact that it has taken some flak from certain circles for allegedly downgrading the quality of the video content being streamed without the knowledge and consent of the mobile user. But as shown by its latest quarterly earnings report, things have turned out quite well for T-Mobile.
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