T-Mobile adds yet another set of new partners to its Binge On service. Indeed, the third biggest wireless carrier in the United States has announced that it is adding video content from PBS and PBS Kids, as well as a number of other providers, including Azubu, Dailymotion Games, and Eyegroove, and also online gaming streams that feature League of Legends and Hearthstone, just to name a few.
For those who have not heard of the Binge On feature yet, it is a T-Mobile service that basically allows subscribers of the wireless carrier to enjoy watching video content through their mobile devices without having to worry about their monthly data allowances getting affected (an arrangement also referred around the wireless industry as a zero rated video service).
Since T-Mobile first introduced its Binge On service in November of last year, the wireless carrier has claimed that its subscribers have streamed over half a billion hours of video content. Quite a remarkable number, especially when one considers that back in April of this year, T-Mobile had revealed that customers have streamed more than 190 million hours of video content. In other words, in a span of a couple of months, the volume of video content streamed by way of the Binge On feature has more than doubled in size, whilst at the same time offering proof that more and more subscribers are availing of the service.
T-Mobile is considered by many as one of the first ever to start rolling out zero rated video services, and many of the wireless carrier’s competitors have since joined in on the fun. Industry leader Verizon Wireless offers its Go90 feature, which allows the Big Red’s postpaid subscribers to access zero rated content. AT&T continues to explore deals that come with sponsored data inclusions. And just recently, Sprint has decided to let its subscribers watch every live match of the 2016 Copa America Centenario soccer tournament (hosted by the US) on their mobile devices without incurring data fees.
Zero rated video services are not without their fair share of criticism. As a matter of fact, advocates of net neutrality are claiming that such services actually help boost favored content, meaning consumers will naturally gravitate to these services, while leaving content from other providers (especially those who can not afford to offer zero rated video services) hanging out to dry. Critics have also pointed out that Binge On conveniently makes itself available only to video content providers who are willing to make their content comply with the feature’s technical requirements.
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