T-Mobile has recently revealed that data usage on its network has grown over 50 percent in the last year even as LTE connection speeds have increased 25 percent (per data provided by Speedtest). With that in mind, the third biggest wireless carrier in the United States has now decided to upgrade its data prioritization policy to implement a new 50 gigabyte unlimited data threshold every month. Previously, that threshold was at 32 gigabytes a month, but now T-Mobile subscribers can now enjoy up to 50 gigabytes of data before expecting their connection speeds to be throttled.
In the official blog of the mobile operator, Neville Ray, the chief technical officer of T-Mobile, took the opportunity to point out how the 50 gigabyte monthly unlimited threshold basically makes its subscribers the top 1 percent of data users, able to stream Netflix for a full couple of hours on a daily basis. Some may remember that two weeks ago, the major US wireless carrier had announced that it was giving free Netflix to its unlimited subscribers, especially those whose mobile plans have at least two lines of service.
Ray then mentioned that 50 gigabytes is a remarkably generous threshold, as compared to that of industry leaders Verizon Wireless and AT&T, which is at only 22 gigabytes of data per month. T-Mobile certainly believes that its network can handle all that data usage better than the other service providers who also are offering unlimited data plans.
John Legere, the chief executive officer of T-Mobile, would not hesitate to cite recent data (like the results of data speed tests conducted by Ookla) that serves as proof that T-Mobile’s network performance is getting better, while the duopoly of Verizon and AT&T are slowing down. Yet, there are other industry watchers who would think that T-Mobile is in a better position to introduce a 50 gigabyte unlimited data threshold simply because it has fewer customers to worry about in its network.
Still, this latest move from T-Mobile should attract some takers, or at least draw interest even from those already subscribed to other mobile operators. Mobile users who are starting to get uncomfortable with the 22 gigabyte threshold (23 gigabytes on Sprint’s network) might just begin thinking about switching to T-Mobile. The carrier might have been disappointed to know that Apple’s new iPhone models do not have support for its newest 600 MegaHertz spectrum, but with its new 50 gigabyte monthly unlimited data threshold policy, it is back to its industry shaking ways.
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