This week marks the start of T-Mobile’s latest Uncarrier program, which includes free stock in the company, and lots of freebies, courtesy of the major US wireless carrier’s T-Mobile Tuesdays mobile app. To redeem the free stuff, T-Mobile subscribers need only launch the T-Mobile Tuesdays app, but unfortunately, the app appears to have encountered some problems in its debut.
As of this writing, the T-Mobile Tuesdays mobile app has shot to the top five in Apple’s App Store. But the sudden surge in popularity may have come with a cost -- overloaded with hordes of customers wanting to take advantage of all the free items being promised, the app is experiencing server errors, with some users even complaining that the app can not launch at all.
Perhaps this should not be much of a surprise. T-Mobile, after all, has over 60 million customers, a good portion of which are probably itching to experience for themselves what T-Mobile Tuesdays is all about. And of course, who can say no to some free pizza right? With that many first adopters, it would only be natural for app’s servers to take a beating. Even Apple is not immune to this kind of thing -- in launching its early iPhone models, the tech giant’s servers went kaput as millions of iOS mobile users tried to activate their smartphone devices simultaneously.
Still, John Legere, the chief executive officer of T-Mobile, was game enough to acknowledge the problems with a positive and rather clever note via a tweet. What makes the whole situation tricky is that in order to take advantage of all the cool stuff that the T-Mobile Tuesdays mobile app is promising, mobile users have to act now because some of the freebies will only be made available today. Well, technically, the offers will still be opened again next Tuesday, but man, some users just can’t wait that long to get that Wendy’s Frosty. The good news is that late this afternoon, Legere had already tweeted that T-Mobile has added more capacity, and the T-Mobile Tuesdays mobile app has been restored to normal.
The T-Mobile Tuesdays mobile app was part of the wireless carrier’s Uncarrier 11 initiative, which T-Mobile launched earlier this week. With this latest Uncarrier move, the third biggest mobile service provider in America seems to be showing its appreciation for its customers, especially those who continue to subscribe to T-Mobile. Interestingly, the previous week, rival AT&T also debuted a new rewards program, which also involves freebies.
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