The smartwatch market will soon get a little more crowded. That is because TAG Heuer, the centuries old Swiss watch maker, is thinking of launching its own smartwatch. And the world-renown brand is going to do it by teaming up with two giants in the world of technology -- Google and Intel.
TAG Heuer made the announcement very recently at Baselworld, a conference for watch makers and jewelers held yearly in Switzerland. The company explicitly stated its intentions of collaborating with Google and Intel in creating a mechanical watch that has some of the features expected of a smartwatch.
Intel will, of course, be making the processor that will power TAG Heuer's smartwatch. As for Google, it will supply its Android Wear operating system, and will no doubt be working closely with the Swiss watch maker in coming up with an Android Wear version that is specifically built for the TAG Heuer smartwatch.
While fans of TAG Heuer are excited about the company venturing into smartwatch territory, industry watchers may be mulling this latest development's impact on the wearables industry as a whole. Wearable devices, and smartwatches in particular, have been enjoying previously unreached popularity levels recently, thanks to the media attention that the highly anticipated Apple Watch is attracting. Apple's first ever wearable device is scheduled to ship on April 24th, with prices for various models ranging from $349 to $17,000.
It is far early to tell if TAG Heuer newest creation will give the Apple Watch a run for its money. TAG Heuer, after all, is still considered a newbie when it comes to smartwatches. But the fact remains that the Swiss company is getting help from two of the most reliable brands in their industries, TAG Heuer should feel good about its chances of succeeding. Indeed, if you partner with the likes of Google and Intel, you are bound to get some good results.
And let us not forget that TAG Heuer is a global brand in its own right. If anyone is capable of competing with Apple, TAG Heuer certainly qualifies. And it is not just about competing, it may be about survival as well. TAG Heuer and other traditional watch makers are beginning to be threatened by smartwatch makers, which not only include Apple but other prominent companies as well like Samsung, Sony, and LG. Smartwatches have not quite reached mainstream status yet, but industry watchers are already predicting that about 28 million units of smartwatches will be sold by the end of this year (last year, only 4.6 million units were sold). Traditional watch makers may need to do something to ward off the momentum of smartwatches.
As for TAG Heuer, it appears that is taking the offensive by trying to beat smartwatches at their own game. However, to the relief of the Swiss brand's loyal buyers, TAG Heuer is not going all techie in its approach. The company may have employed the help and expertise of Google and Intel in dealing with the digital aspects of its smartwatch, but it has not completely abandoned its centuries old watch making roots. This means that despite having some smartwatch features, TAG Heuer's new smartwatch creation will still have most of its movings parts made the Swiss way -- with precision, style, and class.
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