Following in Google's footsteps, Ting, a mobile virtual network operator (MVNO), is taking on traditional telecommunications and cable companies by offering a fiber-based gigabit-capable broadband service.
Ting officially revealed its plans of acquiring Blue Ridge InternetWorks, a web service provider based in Charlottesville, Virginia that has already started creating its fiber-based broadband network.
Ting further plans to take advantage of Blue Ridge's 35 miles of fiber network and expand it in order to offer residents of Charlottesville gigabit speed broadband service at a price range not over $100.
Ting's plan is pretty reminiscent of what Google did when it introduced its Google Fiber four years ago. Indeed, Google was the first to establish its own fiber broad network and then offer download and upload speeds of 1 gigabytes per second for a price that is less than a hundred bucks per month, and in the process, making superfast broadband service affordable to average folks. Google Fiber was first launched in Kansas City, but has since expanded to other areas like Austin, Texas and Provo, Utah.
By Google's standards, Ting's venture is small by comparison. Indeed, Google Fiber is being deployed to hundreds of thousands (possibly even millions) of users around the United States. As for Ting, it is looking at connecting just 12,000 homes starting next year.
But the fact that Charlottesville is getting ultraquick broadband is clearly an indication that high-speed but affordable fiber service is indeed growing in popularity. Since Google Fiber came, other wireless service providers have followed suit in providing affordable high-speed broadband services to more American users. Even AT&T has done its part, introducing its a 1 gigabyte per second service on its fiber network in Austin Texas.
Even smaller wireless service providers are joining in on the movement. C Spire announced its 1 gigabyte per second fiber network in Mississippi last year.
And of course there's Ting, whose latest move makes a lot of sense. The company, which resells Sprint's wireless services, has built a reputation for providing its subscribers a low-price alternative to contract plans being offered by major wireless carriers. Then it backs its offers with solid customer support and top-notch service.
Ting is looking to complete its deal with Blue Ridge by early next year. By that time, the company should be able to provide pricing and other details for its gigabit broadband service.
After Charlottesville, Ting is also eyeing to offer similar services in other cities. The company is positive that they will be introducing another similar deal within next year.
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