Each person has his own specific set of mobile requirements, i.e. a certain range of voice call minutes, number of text messages, and quantity of data megabytes used per month. Of course, these may change from time to time, but generally, not by much on a monthly basis. But what often happens is that consumers are forced to avail of mobile plans that just offer too much for their wireless needs. And it gets trickier especially when users find themselves getting a plan that has the right amount of voice call minutes and text messages, but offering too much data than what is needed. The result is that people end up paying for more than what they actually consume.
Sensing this predicament, prepaid wireless carrier US Mobile is offering a solution that just might help consumers have a better idea of their wireless usage, and enjoy some savings in the process. US Mobile’s solution involves the use of machine learning algorithms. Specifically, US Mobile analyzes the usage patterns of customers, and with the help of machine learning, try to give the customers a better idea of what their exact mobile requirements are. For instance, let us say a mobile user on average consumes about 150 megabytes of data on a weekly basis, but he has only availed of a data plan that delivers 500 megabytes every month. Through the use of machine learning algorithms, US Mobile can notify that user that getting an additional 100 megabytes of data on top of the 500 megabytes per month should help that user meet his wireless needs.
The cool thing about US Mobile’s new feature is that it would only cost a customer about $3 additional, which is not bad considering that it costs significantly less than big data plans, or even unlimited plans being promoted by almost all mobile operators in America. If a user makes full use of US Mobile’s machine learning algorithms over the course of, say, a whole year, that customer will likely accumulate savings because he can easily upgrade or downgrade according to his usage patterns.
There is nothing wrong with unlimited data plans, but not every mobile user is in need of one. Many customers find out rather late that what they actually need is some flexibility in their mobile plans, instead of an endless supply of megabytes that will likely end up unused every month. US Mobile’s machine learning algorithms help bring about that kind of flexibility, and ultimately allow customers to manage their mobile plans more effectively in the long run.
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