According to the results of the latest survey conducted by the Mobile Device UX (MDX) Strategy Analytics, it turns out that most mobile users based in the United States and in the United Kingdom prefer purchasing a mobile device that features a display screen measuring 5.3 inches, at least in the first six months of the year 2015. Among other things, the report also showed that mobile users based in America exhibit a greater amount of interest in phablets (smartphones with large display screens) than mobile users based in the UK, Android mobile users prefer phablets more than iOS mobile users, and existing owners of smartphones are more likely to go for a thicker handset with a longer lasting battery than a thinner device.
Echoing the results of a similar survey conducted for the second half of the year 2014, smartphones sporting a display screen measuring 5.3 inches was more favored overall in the first half of this year, followed by smartphones with 5 inch display screens and 5.5 inch display screens. Interestingly, despite the fact that the majority of mobile users who responded to the poll would go for a handset with a display screen bigger than their existing smartphone, over 50 percent of the respondents were actually interested in a handset that sported only a slightly bigger display screen than their current device.
As explained by Monica Wong, the author of the report, it is interest in phablets is really evident nowadays, but it bears noting that a device that fits the hand of the mobile user is still ideal, regardless of the actual size of its display screen. Indeed, in previous surveys, Strategy Analytics had discovered that handsets that featured a slimmer bezel, optimizing display screen, while still comfortable fit in the mobile user’s hands, are actually more appealing to people in general.
Wong further added that even if the slimmer 6 millimeter handsets drew interest initially among mobile users, these same people were actually willing to sacrifice slimness in exchange for a longer lasting battery when they were told that they can expect to get more battery life (about a third more than the usual) with a bulkier handset (that is, 8 millimeters). This only goes to show that people will trade anything so that their mobile devices can keep up with their fast paced daily life.
To view the full report, you can go visit the official website of Strategy Analytics.
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