Verizon Wireless has announced that it is planning to increase the amount of gigabytes offered on a certain number of its prepaid mobile plans. Also, the Big Red is looking to launch unlimited calling options to Canada and Mexico. Several weeks after registering another three month period of prepaid customer losses (177,000 lost for the first quarter of this year), it makes sense for the biggest wireless carrier in the United States to start paying some attention to its prepaid business (although postpaid subscribers remain its top priority).
Verizon Wireless has stated that it will now offer 6 gigabytes of data through its $60 a month prepaid plan, plus unlimited voice calls to Canada and Mexico. Previously, this plan only offered 3 gigabytes of data every month. As for its $45 a month prepaid plan, the Big Red will now serve 3 gigabytes of data, a generous increase from the previous 1 gigabyte. In order to take full advantage of these boosted data allotments, Verizon Wireless subscribers will have to enroll in the Big Red’s auto pay feature. With regards to the $30 a month plan, it will continue to include unlimited voice calls and text messaging and Wi-Fi data access. Mobile users who want to get extra data can do so by paying $10 for each additional gigabyte.
Back in February early this year, Verizon Wireless had launched a special deal in which it bumped up the data on its prepaid plans. Considering that the mechanics of the February promo were basically the same compared to this latest development, it appears that the Big Red may have just decided to make the special deal a permanent offer as opposed to one that is made available for a limited time only.
Competition wise, Verizon Wireless’ new adjustments to its prepaid mobile plans puts it squarely in the company of its rivals’ existing offers, especially those from AT&T and T-Mobile. AT&T’s own prepaid brand, Cricket Wireless, provides 10 gigabytes of high speed data at $55 a month and 2.5 gigabytes of high speed data at $35 a month if customers enable auto pay (data speeds are slowed though when customers breach their data allotments). As for T-Mobile, its MetroPCS prepaid arm has unlimited data available for $60 a month and 3 gigabytes of high speed data at $40 a month, with data speeds similarly slowed down when surpassing monthly data allowances.
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