As indicated in a new report recently released by Wave7 Research, it appears that Verizon Wireless is planning to set up 200 Next Gen Gen corporate stores in the next couple of years. The Big Red is reportedly approaching at least two major Verizon dealers in conducting trials for the initiative.
The idea of a Next Gen corporate store represents a fresh retail strategy for the biggest wireless carrier in the United States. Through these stores, Verizon Wireless can put itself in a good position to offer not only the usual smartphones and tablet devices, but also the latest virtual reality products.
And it is quite possible that the mobile operator is collaborating with Google in bringing the Next Gen corporate store strategy to life. This should not be a complete surprise, at least for those who are following Verizon Wireless’ activities closely. Some time last month, the Big Red after all said that its new Next Gen store located in the downtown area of the city of San Francisco in California comes with five Google virtual reality stations on its 10 feet by 20 feet floor space. The basic idea is to have people visit the store and experience the wonders of the Golden City by way of VR. Apart from the Next Gen corporate store in San Francisco, Verizon Wireless has since launched 19 additional stores across the United States, with four outlets in the city of Indianapolis alone.
It bears noting that Verizon Wireless has been going about its Next Gen corporate efforts rather quietly. A little more than a month ago, the carrier did write a blog post about the project, and even talked about the essential core of the idea, which is creating a venue wherein people can just go visit, try out handsets and other mobile devices, and even chat with the staff as casually as going to a bookstore.
The bookstore reference is no accident. As indicated in its blog, Verizon Wireless is going for an approach that displays devices and other related mobile accessories on the wall, and customers can just touch and even try the stuff they find interesting. Of course, staff are always nearby to offer assistance or answer queries if needed. Verizon Wireless hinted that the idea of the Next Gen corporate store is basically a re-imagining of its brick and mortar outlets, but with more focus on giving customers convenience and a community vibe.
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