At its first-ever developer conference in San Jose yesterday, Verizon Wireless announced plans to join in the ever-growing ranks of companies able to boast their very own application stores. Launching in the fourth quarter of 2009, the wireless giant's app store will join the likes of Apple's tremendously successful iPhone App Store, BlackBerry's App World, and Palm's App Catalog.
Verizon said it will offer application developers tools to quickly and easily distribute and monetize their applications with moderate oversight, signaling a departure from a mentality that in the past has been criticized by some as being restrictive and innovation-stifling.
“We are focused on providing tools, distribution and monetization capabilities broadly to the development community. It makes great sense as we move along this path that we encourage apps development in a variety of operating systems and programming languages," said Ryan Hughes, vice president of Business Development and Partner Management for Verizon.
Verizon is anything but new to the app store game. In partnership with Qualcomm, Verizon began providing mobile handset content on the BREW platform in 2001. Verizon's latest moves aims to allow its army of wireless customers to easily find useful BREW applications in a catalog of thousands.
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