The biggest wireless carrier in America has decided to introduce new prepaid plans more than a month after adding unlimited to its Verizon Prepaid. Verizon Wireless is now reducing the pricing of its prepaid options and then for good measure, boosted the amount of gigabytes made available in each plan. Moreover, there is talk that the Big Red is also looking to limit streaming video content on the service to 480p standard definition quality.
Beginning Tuesday, Verizon Wireless will be debuting a trio of prepaid service tiers below its existing $80 a month unlimited prepaid plan. To summarize, here are the three new options:
$60 a month tier -- Offering 10 gigabytes of data
$50 a month tier -- Offering 7 gigabytes of data
$40 a month tier -- Offering 3 gigabytes of data
For those who want to know how the new tiers compare to the previous options, know that the latest plans feature more gigabytes than before, which was as follows:
$70 a month tier -- With 10 gigabytes of data
$50 a month tier -- With 5 gigabytes of data
$40 a month tier -- With 2 gigabytes of data
Some may also notice that the new prepaid options from Verizon Wireless compete well with what rival AT&T is offering via its GoPhone branded prepaid options and T-Mobile’s Simply Prepaid costs. Indeed, 6 gigabytes of data as offered by AT&T’s GoPhone brand comes with a price of $45, while its unlimited offering is at $65. T-Mobile, on the other hand, provides 4 gigabytes of data at $45 and then 6 gigabytes at $55. Furthermore, it might bear mentioning that competitors AT&T and T-Mobile appear to sell their prepaid options by way of their respective prepaid brands -- Cricket Wireless for AT&T and MetroPCS for T-Mobile.
Since the start of this year, industry leader Verizon Wireless has been busying itself making changes to its prepaid offerings. Back in January early this year for instance, the Big Red had revealed that it is selling prepaid options via a number of exclusive dealer partners. And then about a month later, the mobile operator decided to incorporate a 2 gigabyte option at a price of $40 a month to its portfolio.
Verizon Wireless does need to ramp up its efforts when it comes to prepaid. After all, it did bleed some prepaid customers in the last few quarters, losing 17,000 prepaid customers in the first three months of this year, which is a significant increase from the 9,000 prepaid customers during the final quarter of 2016.
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