Subscribers of the biggest wireless carrier in the United States will be able to enjoy watching zero rated video via the Go90 mobile app beginning this week. This was revealed by Fran Shammo, the chief financial officer of Verizon Wireless, during a recent investors conference. Shammo said that customers viewing sponsored video content will never worry about their monthly data allowances getting affected.
As explained by Shammo, the offering is made possible through Verizon Wireless’ FreeBee Data feature. Back in January early this year, the Big Red had first introduced this new service, which basically lets video content providers pay for the cost of delivering video content to mobile users, and in the process allow customers to stream and download videos without them affecting their data allotments every month.
In recent months, Verizon Wireless has making an effort to diversify its services, even adding options beyond its traditional wireless solutions. Launching zero rated video on its Go90 app appears to be a very sensible idea, and because the Go90 app is made available to all mobile users, including those who are not subscribers of the Big Red, it seems that the wireless carrier is looking to reach as many customers as possible.
Shammo pointed out that because Verizon Wireless’ Go90 app can be used over a Wi-Fi connection, people do not need to be subscribers of the Big Red in order to download and install the app. But beginning March 5th of this year, first with FreeBee Data and after that has launched commercially, those who are signed up under Verizon will be able to enjoy watching video content absolutely free of charge.
Shammo further claimed that on the side of the advertisers, they would gain an advantage aligning with the Go90 app because they can reach their intended audience more accurately (with the help of the Big Red’s extensive database of users). Blanket marketing is good and all, but if advertisers can be more precise with how they promote their products, they will be more efficient in getting customers. Verizon’s Go90 app should help achieve that.
On another note, Shammo also took the opportunity to highlight Verizon Wireless’ plans for its future 5G service. The Big Red is currently conducting tests on 5G technology in five cities in the United States, and is looking to get the Federal Communications Commission (FCC) to clear the spectrum for 5G. The wireless carrier is targeting to commercially launch its 5G service by 2017. To know more about deals from the Big Red, you can browse plans and phones from Verizon Wireless at Wirefly now.
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