Subscribers who are currently under any grandfathered unlimited plans from the Big Red have nothing to worry about -- Verizon Wireless has explicitly stated that it has no plans of throttling its data customers, even those who are heavy consumers of gigabytes on a monthly basis. This was revealed by Fran Shammo, the chief financial officer of the biggest wireless carrier in the United States during an interview just this week.
Interestingly, Verizon Wireless has had a track record of attempting to pry its subscribers away from its unlimited plans. However, the Big Red may just be the last of its kind that offer unlimited data plans for subscribers who do not want to worry about slowed down connection speeds in times of network congestion or overuse. Its rival networks now have throttling policies in their respective unlimited data plans, and just a week ago, Sprint joined AT&T and T-Mobile in saying that it would slow down the connection speed of users especially those who go over a certain data limit.
Despite not deciding to throttle its heaviest data users, it does not mean that Verizon Wireless is doing nothing to address the rising costs of delivering unlimited data services to subscribers. As a matter of fact, the wireless carrier has announced earlier this month that its price for its unlimited data service is increasing by $20 a month. But as stressed by Shammo, there will be no throttling going on among unlimited data plans.
For four years now, Verizon Wireless has not offered any unlimited data plans to new subscribers. But the wireless carrier did allow current customers who were grandfathered into the plans to keep availing of them. And because it can, the wireless carrier has even amended its policies so that these subscribers will be encouraged to get out of these plans. For instance, the Big Red is requiring its unlimited users to pay the full price for new handsets when they decide to upgrade. It seems to be working -- the latest estimates indicated that less than 1 percent of Verizon’s customers consist of those still on unlimited data plans.
Not too long ago, Verizon Wireless was guilty of throttling practices, too. Until June of this year, the wireless carrier had slowed the connection speeds of unlimited data customers on its 3G network for years. But when it tried to continue the practice on its 4G network users, regulators intervened, causing Verizon to ditch the idea.
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