Is the force strong with this partnership? It remains to be seen for now. Just this week, the biggest wireless carrier in the United States announced that it was tying up with what may turn out to be the biggest movie of the year. Specifically, Verizon Wireless revealed that its newest additions to its Droid lineup of smartphones -- the Droid Turbo 2 and the Droid Maxx 2 (both built by Motorola) -- are tapping a licensing deal the wireless carrier has with Lucasfilm regarding the use of the “Droid” name to join in on the marketing promotions for the newest installment of the ever popular Star Wars saga, “Star Wars: The Force Awakens.”
Just to be clear about everything, Verizon Wireless has had the right to use “Droid” in its mobile devices since the wireless carrier released the original Droid smartphone about six years ago. But since then, the Big Red has never had the opportunity to ride on the popularity of a Star Wars film. The last Star Wars movie was “Revenge of the Sith”, which came out in 2005, just four years ahead of Verizon’s launch of its Droid device.
But now that a new Star Wars film is coming out in less than a couple of months, Verizon Wireless is certainly relishing the chance to be part of the extravaganza. Doing so would definitely help provide more publicity for the wireless carrier’s Droid lineup of smartphones. When the first Droid handset was introduced in 2009, Verizon had high hopes that it would be a hit with the masses, or at least compete with the iPhone, which was made exclusive to AT&T back then. But in subsequent years, the Droid handsets saw their popularity fade as mobile users increasingly turn to smartphones offered by the two biggest names in mobile today -- Apple and Samsung. And it did not help that when Verizon got hold of the iPhone, a number of its own subscribers shifted to Apple’s device instead of the Droid handsets.
Apart from taking full advantage of its Star Wars tie up, Verizon will need to highlight some certain aspects of its newest Droid devices in order to get mobile users to actually buy the handsets. Both new devices actually come with a shatterproof display that offers more durability compared to most flagship devices out there.
But will this feature be enough to encourage consumers from buying Droid devices instead of iPhones and Galaxy smartphones? Perhaps not, but there is a small percentage of Apple and Samsung users now that used to favor Droid handsets. With enough prodding (and with the help of Jedi Knights), some users may actually give Verizon’s Droid devices another try.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.