Verizon Wireless just revealed recently that it will be including Vice Media to the list of partners that will provide original content for the carrier’s upcoming mobile video service launching before the end of 2015.
As agreed by the wireless carrier and the media company, Vice Media will be delivering original domestic and international video content that will be only exclusively available on Verizon’s mobile video service, which is targeted to consumers who are ready to switch from cable television to video streaming and other over the top services.
As of now, Verizon Wireless is yet to disclose further information about its upcoming mobile video service. As far as we know, the service will come out later this year and will be made available only to subscribers of the biggest wireless carrier in the United States.
In the last few months, however, Verizon Wireless has revealed deals with various video content providers, including ESPN, CBS Sports, Viacom, AwesomenessTV, and Scripps Networks Interactive, among many others.
Based on this initial list of video content partners, consumers should have a general idea of what kinds of shows to expect. ESPN and CBS Sports will undoubtedly feature sports events and other sports related video content. Viacom already carries popular networks like Comedy Central, Nickelodeon, and MTV, but having said that, there is no way of knowing for sure which channels will be made available on Verizon’s upcoming mobile video service. As for Scripps Networks Interactive, it similarly carries well known channels like Food Network, Travel Channel, Cooking Channel, HGTV, and many others.
Verizon Wireless has hinted before that the lineup of its mobile video service’s content will consist of some 20 to 30 channels, which means that it will likely become a competitor to Stream, the service that Comcast recently launched. But having snagged Vice Media as one of its partners, the wireless carrier now has access to a more diverse range of video content, including Vice Media’s new original interview series Autobiographies.
And because Vice Media’s video content is geared more towards younger audiences, Verizon Wireless should be able to capture some of the younger demographic, especially those tired of cable TV and are progressive enough to try out subscribing to video content available through digital or mobile means.
As for Vice Media, the deal would give the media company access to Verizon’s already formidable customer base. Industry watchers have been noticing the gradual shift from traditional subscriptions (cable TV) to newer video content subscriptions (delivered via the Internet, via mobile). Verizon’s latest deal with Vice Media is a good example of that shift, and within the next few years, we could see more instances of this happening.
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