2015 was a good year for Xiaomi, but in certain ways, it was also kind of a disappointing one for the Chinese phone maker, too. First, the positive -- the company managed to sell 70 million units of smartphones in the last twelve months, and with that sales volume, easily grabbed the largest market share in China (considered the biggest market for smartphones in the world right now).
And now for the negative -- Xiaomi actually failed to hit its targeted sales by about 30 million units. Back in 2014, Lei Jun, the chief executive officer of the Chinese mobile giant, had set a goal of a hundred million units of smartphones sold for 2015. He would later reduce that goal to 80 million units of smartphones. But as indicated in the sales report that the company published just recently, its actual sales volume never even got to 80 million.
Of course, with the recent slump being experienced by the Chinese smartphone market, Xiaomi’s “disappointing” year may not be that much of a surprise. Growth was rather slow in the world’s biggest market for mobile devices for the most of 2015, and it really did affect most if not all of the planet’s dominant smartphone brands. Still, Xiaomi should feel some comfort in the knowledge that the company beat fellow Chinese phone maker Huawei in their homeland. Huawei itself had a pretty amazing year, and even got some covered international exposure with the release of the Nexus 6P phablet, the result of its collaboration with Google.
But in China, Xiaomi now has the upper hand. And obviously, the next step for the phone maker is to figure out how to sustain its lead for as long as possible. As of now, there may be some things that need some fixing first. Top of the list is introducing a successor to its Mi 4 device. Some industry analysts are saying that Xiaomi may have come up short with its sales goals because it did not release a follow up to the Mi 4. Remember that the company first made it big due to the strength of its Mi lineup of smartphones. But in 2015, Xiaomi chose instead to focus on other devices like its budget friendly offering the Redmi 3 and another high end device the Mi Note Premium. In 2016, the global smartphone market slump will likely continue, so Xiaomi better get its bearings right if it wants to continue its dominance in China.
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