Xiaomi has just revealed that during the first six months of the year, the Chinese phone maker has sold 34.7 million units of smartphones.
Considered the third biggest vendor of mobile phones in the world right now, Xiaomi is definitely looking to up its game in 2015. Now valued at $45 billion, the China based mobile manufacturer recently expanded its operations in Brazil, and is expecting to sell its first smartphone in the South American nation by July 7th this year. There is no doubt that Brazil is just the first of many expansions that Xiaomi will be announcing in the next few months.
As previously stated by Lei Jun, CEO and co-founder of Xiaomi, the company is targeting to sell 100 million units of smartphones before this year is over. Although selling 34.7 million units of smartphones in the first half of the year certainly qualifies as a good start, Xiaomi will have to keep it up, or maybe even intensify its efforts if it wants to breach the 100 millionth mark by the end of the year. Still, selling nearly 35 million smartphones is a big deal, especially when one considers that the figure marks a 33 percent improvement over Xiaomi’s sales numbers in the first six months of last year.
As for the 100 million unit sales target, it is a pretty ambitious goal by any measure. In 2014, Xiaomi managed to sell 61 million units of smartphones, generating a revenue of $12 billion in the process. Over the last few years, the company has certainly displayed consistent improvements in annual sales figures. In 2013, Xiaomi sold 18.7 million units of smartphones, while managing 7.2 million units in the year prior.
Of course, it helped that in those early years, the company was only targeting consumers based in its home country China and in emerging mobile markets in Asia. But now that Xiaomi is starting to venture into regions outside its home turf, things are going to be a bit more challenging, to say the least. Right now, the company is already selling smartphones to eight Asian mobile markets, so basically it knows Asia quite well. But mobile users in Brazil and in other Western markets may have different preferences when it comes to smartphones. If it wants to succeed in these new markets, Xiaomi will have a lot of figuring out to do in the next few months.
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