Yahoo may no longer be able to keep up with Google’s massive empire, but its Yahoo Answers actually remains one of the most visited Q&A websites in all of the world wide web, with more than 3.1 million monthly visitors in the United States alone. Well, Yahoo, has proceeded to launching a native mobile app (albeit quietly) -- it is called Yahoo Answers Now, and just like its web counterpart, the app basically allows users to ask and browse questions, answer, and even track questions posted by other users.
The app was previously tested under a different name, Yahoo Hive, but Yahoo saw fit to rename it earlier this month. As Yahoo Hive, the app debuted in the App Store last summer, and looked to be an alternative version of Yahoo Answers. With the popularity of Q&A sites nowadays (most notably Quora), Yahoo had wanted to develop something that would compete, but at the same time, retain the easy to access quality that made its own Yahoo Answers popular.
With Yahoo Hive organically evolving into Yahoo Answers Now, it should do its part in helping Yahoo achieve its overall strategy of boosting its presence in mobile. The last few years has certainly seen Yahoo make an effort to launch app versions of its most well known brands, including Yahoo News, Yahoo Weather, Yahoo Search, Yahoo Messenger, Yahoo Sports, eSports, and Yahoo Finance, among many others.
Still, one can not discount the fact that Yahoo’s status right now is sort of shrouded in uncertainty. It is no secret that the company is still continuing to deal with the aftershocks of its highly publicized data hack, which affected about half a billion Yahoo users. It could have handled the matter more efficiently and more transparently (Yahoo knew about the attack for a couple of years before the issue got out in the media), and its failure to do so may have had an effect on Verizon Wireless’ deal to purchase Yahoo. As a matter of fact, it has been reported that the Big Red is asking for a $1 billion discount on the acquisition deal.
These issues aside, it is good to note that Yahoo is continuing to march on with its mobile efforts, and the launch of the Yahoo Answers Now app certainly looks like a step in the right direction. It sure does help that Yahoo Answers already has an existing user base in the Internet, and it is only a matter of trying to direct those same users to take advantage of the app version. Besides, the apps does have a few new things to offer, including the ability to upload images, reply using emoji, make use of a Thanks button, and the ability to search for sources to include when answering questions.
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