Last Friday, consumers in the United States bought $1.2 billion worth items through their smartphones and tablet devices. This marks the first time ever in the history of the American retail industry that purchases done via mobile devices breached the $1 billionth mark, as pointed out by a report published by Adobe over the weekend. This year’s Black Friday also managed to hit another milestone, with its overall sales (not only via mobile) increasing 21 percent to $3.34 billion, the first time that sales have exceeded $3 billion. And when combining the sales of Black Friday and Thanksgiving Day, Americans spent $5.27 billion.
Black Friday 2016 also saw a continued growth in terms of online sales, providing further evidence that more and more shoppers now are preferring to do their shopping via the world wide web instead of queueing up at the nearest retail store. According to Bank Rate, just 23 percent of American shoppers claimed they have plans of shopping in physical stores after Thanksgiving this year. Last year, that percentage was at 28 percent.
So who were the best selling brands in this year’s Black Friday. As reported by Adobe, the top five best selling electronic devices are Apple’s iPad tablets, Samsung’s 4K television sets, Apple’s MacBook Air laptops, LG’s TV sets, and Microsoft’s Xbox video game consoles.
Adobe’s report seems to be consistent with what retailing companies are reporting so far. For instance, Amazon has recently revealed that orders for mobile devices on Thanksgiving Day alone this year beat last year’s numbers. Meanwhile, Target claims that more than 60 percent of record setting online sales figures can be attributed to smartphones and tablet devices. Also, Walmart has stated that more than 70 percent of its overall online traffic came from mobile devices.
Of course, the fact that retailers were aggressive in encouraging and then rewarding shoppers who do their purchasing via mobile certainly did not hurt. Indeed, because Amazon, Target, and Walmart did not hesitate to offer tons of shopping incentives, such as first or early access and exclusive discounts, consumers now are more willing to purchase online through their mobile devices, despite the fact that most online stores still seem to think that people only do their online shopping through computers. But the numbers do not line -- although $1.2 billion only represents 36 percent of the total $3.34 billion overall Black Friday sales, it still signifies a big 33 percent improvement compared to last year’s. And in terms of viewing, mobile users claimed 55 percent of the total visits, easily more than visits done through computers.
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