For more than a decade now, Google has mastered the art of giving people better and faster access to information online. Now, it is doing the same thing for food.
The search giant just recently announced that ravenous people can now turn to the Google search engine in having food delivered directly to their homes. To be perfectly clear, Google is not out to introduce its own food delivery business. Instead, the company is collaborating with six food delivery services (so far) in the United States in order to turn search results into delivery options that users can instantly click on. The six food delivery services partnering with Google include: BeyondMenu, Delivery.com, Eat24, Grubhub, MyPizza.com, and Seamless.
Consider this scenario -- if you are going hungry and currently reside in an area where any of these food delivery services have a presence, whenever you Google a nearby restaurant through your mobile phone, you will be able to see an option that states "Place an order" just underneath the menu option. If you click on that, you will be provided with an option to go to any of the websites of these food delivery services who are working with that restaurant, allowing you to quickly and conveniently order your food.
Obviously, this is an interesting development for Google, and should further heat up its competition with Amazon. The web based retailing giant has expanded both its "Fresh" grocery delivery service, as well as its one hour "Prime Now" delivery service across the United States. Previously only featured in the West Coast (Seattle and select cities in California), Fresh has been made available in East Coast areas, too. This year, Prime Now has expanded to all of Manhattan, Brooklyn, and specific areas in Atlanta, Baltimore, Dallas, Miami, and most recently, Austin.
As for Google, it has also boosted its Google Express service (formerly known as Shopping Express), expanding it beyond the states of New York and California, now covering cities that include Boston, Chicago, and Washington, DC. Also, 16 new merchants have been added to the roster, including Barnes & Noble, PetSmart, Sports Authority, and Vitamin Shoppe.
Of course, this is only the beginning of Google's foray into food delivery services. The search giant has stated that they are targeting to add even more food delivery services in the foreseeable future. This means that the current six food delivery services will certainly grow in number and in coverage. Indeed, not only does Google help those who are hungry for information, but also those who are just really hungry.
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