Launching alongside Windows Mobile 6.5, Microsoft's free My Phone service made its official debut today. Similar to Apple's iPhone-compatible MobileMe service ($99/year), My Phone offers users the ability to backup content and access it online as well as save and share photos. A premium service ($5 for 7 days of access) offers subscribers a number of options to recover a lost device.
Windows Mobile users with My Phone will have the ability to automatically backup and access contacts, photos, videos, text messages, documents and other content through a Microsoft-hosted web site. If users lose or decide to replace a device, any backed up content can be restored to the new device.
The My Phone service also arms Windows Mobile phone users with the ability to send photos taken with their device directly to a PC, or share photos with Facebook, Flickr, MySpace, and Windows Live.
If you find yourself unexpectedly phone-less, you can opt to purchase seven days of My Phone Premium which will allow you to query your phone for its GPS location, ring the phone loudly even if it's set to vibrate, lock the phone and display a custom message, or choose to wipe the phone's data.
We were able ring our HTC Imagio while on silent and tempt the imaginary abductor with an enticing message promising a monetary reward, but no dice when it came to trying to get a GPS readout on the device. If our beloved Imagio was truly nowhere to be found, we would probably at least consider hitting up Microsoft for our seven bucks back.
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