According to the results of a survey conducted by mobile marketing firm Tune, 24.6 percent of smartphone users surveyed said that they had downloaded an ad blocking mobile app or web browser. Tune had polled almost 4,000 owners of smartphone devices in the United States and in Europe, and the results are somewhat intriguing, to say the least, especially in terms of how fast people are attempting to get hold of ad blockers for their mobile devices.
Apparently, Google has decided to change its mind regarding ad blocking mobile apps on its Google Play store. Not a week ago, the tech giant had begun taking out ad blockers from Google Play, including titles such as Adblock Fast. For some apps that did not get banned, Google declined their updates, like what happened to Crystal. But after an appeal was made by Rocketship, the creators of the Adblock Fast, Google appears to have lifted the ban.
Several days ago, Samsung had updated its own browser for mobile devices, the Samsung Internet Browser, by starting to roll out support for ad blocking. This quickly created a sort of domino effect in which various third party developers began to launch their own ad blocking mobile apps that also work with Samsung’s mobile browser. But apparently, these ad blocking apps are now being removed by Google from the Google Play store, with their updates being refused. It looks like the search giant does not like ad blocking software to be included in Google Play as standalone mobile apps.
Apple had already done it last year with the roll out of its iOS 9 mobile operating system, launching support for ad blocking within its Safari web browser. This year, it is Samsung’s turn to introduce content and ad blocking within the default web browser installed on its Android powered devices. The update is currently already deploying to handsets that run Android 5.0 Lollipop (or newer), and functions similarly to Apple’s.
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