Google has just launched a new system called App Invites. Available in beta for now for both the Android and iOS mobile operating systems, this system is designed to allow mobile users to conveniently and quickly tell their friends to try new apps.
Basically, App Invites comes with a set of tools that let users send out app invitations via text message (SMS) or email. On top of that, the system can highlight recommended friends (who might be interested in this particular app), build personalized onboarding experiences for first time users of certain apps, and evaluating feedback by way of custom reports.
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