After more than a couple of years of existence, AT&T’s Plenti program is officially ending by the end of this month. The number two biggest wireless carrier in the country had first introduced the loyalty rewards program in May 2015, in collaboration with familiar brands such as Hulu, ExxonMobil, Macy’s Nationwide Insurance, Rite Aid, Direct Energy, and Enterprise Rent-A-Car. Powered by American Express, Plenti basically allowed the carrier’s customers to accumulate points and then redeem those points when they availed of a new line of service, or completed transactions at retail partners.
AT&T has decided to launch a new rewards program that promises to give the wireless carrier’s subscribers various goodies, including movie passes, advanced booking perks to concerts, and other cool stuff.
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