According to the results of a survey recently conducted by Jefferies Equity Research Americas, 18 percent of subscribers of postpaid phone plans in the United States have considered changing wireless carriers within the next year. The main factors influencing their decision? That would be pricing and quality of network coverage (more on this later).
Back in July earlier this year, we reported about Verizon Wireless’ plans to acquire Yahoo for $4.83 billion. In recent weeks however, Yahoo has hit some headlines that frankly does not do itself some favors. What we are referring to, of course, is the massive hack on Yahoo that could be considered the biggest one of its kind in history. The hack exposed the account details of at least 500 million customers.
T-Mobile's Binge On service is on a roll right now. The video streaming feature has recently added 16 new video content providers, which means that as of latest count, the service now has over a hundred partners delivering zero rated video content to subscribers of the third biggest wireless carrier in the United States.
The second quarter of this year has seen two of the biggest major wireless carriers in the United States battle it out with their respective rewards programs. AT&T was the first to open fire, introducing its AT&T Thanks rewards program in the early part of June. AT&T Thanks offered benefits such as a buy one, get one deal that promises free movie tickets on Tuesdays, plus some other freebies.
To summarize the performance of the Big Four wireless carriers in the United States (namely Verizon Wireless, AT&T, T-Mobile, and Sprint) during the final quarter of 2015, Fierce Wireless published a report based on information provided by research firm Strategy Analytics showing how each major wireless carrier fared in terms of the number of subscribers, net additions, postpaid smartphone net additions, churn rate (customer turnover rate), and average revenue per user (ARPU).
Sprint managed to add 1.1 million customers during the third quarter of this year, which in actuality is the fiscal second quarter of the wireless carrier. The 1.1 million gain in customers is largely attributed by the company to its wholesale contracts with various reseller partners like Tracfone. Despite the impressive number of new customer additions, Sprint’s growth was not enough to unseat T-Mobile as the third largest wireless carrier in the United States right now.
Sprint has just announced that it has managed to gain 675,000 net new subscribers during the second quarter of 2015 (ending in July), but it appears that it was not enough for the wireless carrier to keep its number 3 spot, which close rival T-Mobile has now taken.
Sprint and T-Mobile have been at it for quite some time already, but for now, or at least for the first quarter of 2015, Sprint wins the battle for third place among the biggest wireless carriers in the United States in terms of total number of subscribers.
For two straight quarters, Sprint has been able to manage a steady flow of new sign ups. T-Mobile, perhaps the more visible in terms of its efforts to gain new subscribers, will have to be content with fourth place for now.
For the first three months of 2015, it appears that AT&T is doing just fine. Considered by many as the second biggest wireless carrier in the United States, AT&T recently reported that it has added 441,000 new postpaid wireless subscribers during the first quarter of the year. Also during the same period, the carrier also managed to post a customer turnover rate of 1.02 percent, its lowest ever.
Verizon Wireless may not have gained as many new sign ups as some industry watchers have forecasted, but the major wireless carrier did managed to stop the bleeding by minimizing the number of customers switching to competitor networks during the first quarter of 2015.
During the last quarter, Verizon Wireless started to show some vulnerability under the aggressive marketing strategies and pricing tactics of its rival carriers. But in the first quarter of this year, the still-leading carrier in the United States is slowly getting back to its dominant ways.
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