Rumors pertaining to HTC’s upcoming flagship device offering, the U12, may have surfaced in the interwebs earlier this month, but the Taiwanese tech giant is just content moving along with its phone making business. This week sees the company unleash two new additions to its Desire lineup of smartphones -- meet the Desire 12 and the Desire 12 Plus.
For the last two years, HTC has been successful with its Desire lineup mainly because it is a midrange line. The company continued to manufacture high end smartphone models to try to compete with the likes of Apple and Samsung but to no avail.
To be fair, the past Desire models always had a playful, less serious vibe to it compared to the other devices manufactured by the company. With the new Desire 10, HTC is attempting something they have not done in the past. It has given the Desire 10 a makeover to look like a more grown-up version of the series. Mainly, the Desire 10 is available as a "Lifestyle" model or a "Pro" version, with specs and features differentiating between the two.
As the biggest wireless carrier in the United States, Verizon Wireless is expected to offer high profile smartphone releases such as Samsung’s recently unveiled Galaxy Note 7 and Motorola’s newMoto Z flagship devices. But that does not mean that the wireless industry leader is averse to offering budget friendly mobile devices.
The last few years have not been too kind to HTC, considered one of the spearheaders of early Android smartphones. But it appears that the Taiwanese phone maker is turning things around.
For the final quarter of the year 2014, the company is reporting its first quarterly revenue growth in three years. Indeed, HTC has registered fourth quarter sales amounting to $1.5 billion, a slight increase but an improvement nonetheless from the $1.34 billion sales reported in the fourth quarter of the previous year. As for the company's net profit, it managed $14.7 million for the quarter.
When the HTC Desire 610 was launched in AT&T in July earlier this year, Taiwanese phone maker HTC also announced that it was going to expand and introduce other models of its Desire product line in the United States market, particularly through other carriers. Now, recent reports suggest that Verizon Wireless may be joining that select group of carriers that will be offering a Desire device soon. Apparently, images of the HTC Desire 612 appeared unannounced on Verizon's website. The first image was sighted in the equipment guide support web page of the carrier. Specifically, the image shows a schematic breakdown of the device. Rendered as an illustrated diagram, the image shows a frontal view of the phone complete with individual parts numbered (accompanied by a listing of said parts). Aside from the image, a user manual was also found.
When HTC unveiled the Desire 510 smartphone weeks ago, the phone maker mentioned several carriers that will be offering the device. One of the carriers mentioned was Boost Mobile. Now, it is finally made official. Boost Mobile is now selling the white color version of the HTC Desire 510 through its retails stores for $99.99 (no contract).
For those who need reminding, the HTC Desire 510 features a sleek and scratch-resistant 4.7-inch 854 by 480 display screen. Its cameras include a 5-megapixel rear camera as well as a 1.3-megapixel front facing camera.
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