For the last two years, HTC has been successful with its Desire lineup mainly because it is a midrange line. The company continued to manufacture high end smartphone models to try to compete with the likes of Apple and Samsung but to no avail.
To be fair, the past Desire models always had a playful, less serious vibe to it compared to the other devices manufactured by the company. With the new Desire 10, HTC is attempting something they have not done in the past. It has given the Desire 10 a makeover to look like a more grown-up version of the series. Mainly, the Desire 10 is available as a "Lifestyle" model or a "Pro" version, with specs and features differentiating between the two.
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