According to the most popular social media platform around the world, one out of five videos shared on its network are now Live videos. And as pointed out by Fidji Simo, the head of video at Facebook, the Live broadcasting watch time on a daily basis has increased four fold in the past twelve months.
Facebook may not have beaten YouTube to deploying 4K 360 live streaming, but it did get the jump on Twitter’s Periscope. This week, the biggest social media platform in the planet officially launched initial support for 360 degree live streams.
During this year’s VidCon (an event focusing on the online video market) held in the city of Anaheim, California, YouTube took the opportunity to reveal that it has added a live streaming feature to its mobile app. It appears that live streaming features have become the rage right now, with Facebook touting its Live feature while Twitter has its Periscope, and YouTube would do well to join in on the program.
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