Among today’s wearable devices, fitness trackers are still the undisputed best sellers, but smartwatch devices are beginning to catch on. According to market research firm NPD, activity trackers are still more widely used compared to smartwatches across most categories related to fitness, especially among owners of wearable devices who work out.
Research firm IDC has just published its latest sales figures for wearable devices, and it appears that familiar names continue to lead in terms of sales volume and market share. The year 2015 saw the release of the highly touted Apple Watch, as well as interesting offerings from players like Tag Heuer which ventured into smartwatch territory for the first time.
Retail giant Best Buy will be having a tempting sale this weekend ahead of Black Friday, but the special sale will only be held for one single day and on selected stores. On Saturday, from 1 PM to 5 PM local time, the American company is offering discounts on various items in certain locations. As indicated by BlackFriday.com, the sale will only be happening in 400 Best Buy stores across the United States.
The Apple Watch may hold the title of being the most popular smartwatch existing today (it certainly is the most visible, being an Apple product and all), but unbeknownst to many, it is actually not the market leader when it comes to wearable devices. As a matter of fact, that honor goes to Fitbit.
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