Sensor Tower has recently released its latest projections with regards to app usage in America. According to its forecast, owners of iPhone devices who are based in the United States will be spending an average of $88 every year on paid mobile apps three years from now. Based on new data that it had collected, the company found that the money users spend on apps and in-app purchases is on the rise every year. For instance, iPhone users have paid an average of $63 in 2017, which represents a 33 percent increased compared to last year’s spending. Sensor Tower predicts that a couple of years from now, the growth over 2016 will have increased to a whopping 86 percent.
This week, Amazon is unveiling a new feature called Amazon Spark. Akin to Instagram’s use of shoppable images, Amazon Spark basically urges users to post photos of products they like, as well as ideas or stories. Apart from allowing people to react by posting comments or smiles, the feature also has a shopping functionality that can translate to purchases with just a single tap.
When it comes to app stores, Google Play and Apple’s App Store are two of the most dominant in the world, but it appears that the place for Android apps is not generating as much revenues as its iOS equivalent. According to a report recently released by Sensor Tower, Android mobile users based in the United States on average are spending 33 percent less on Google Play as compared to iOS mobile users are doing on the App Store. Interestingly, the market research firm’s report shows that Android users are downloading more mobile apps for every handset, an average of 42 from Google Play in 2016.
Stickers on mobile apps are nothing new. As a matter of fact, popular social media platforms like Facebook, Twitter, Instagram, and Snapchat routinely make full use of stickers in their respective apps. But recently, stickers are starting to be integrated in apps that do not necessarily belong to the social media category.
Starbucks has just made it easier for you to send a coffee to cheer up a friend or a loved one. Earlier today, the coffee giant announced that they have updated its iOS mobile app to include a new iMessages feature. As announced, the new feature will enable people to send someone a cup of coffee in a very quick and easy way. While you are chatting with someone by way of the app, you can simply send a Starbucks gift card without having to worry about interrupting your conversation.
Here comes Clips, a brand new mobile app from Apple that should allow iOS mobile users to level up their social media game. Basically, Clips lets owners of iPhones and iPad devices to create personalized and easily sharable video content, images, and even audio without having to learn insane photoshopping or media editing ninja skills.
Starbucks has introduced a new feature called My Starbucks barista in its mobile app, and basically it is a voice operated digital assistant that lets consumers order and even pay for the food and drinks they buy by way of verbal requests. Customers are even allowed to modify their drinks, just like they would with a real life Starbucks barista. On top of that, the US based coffee giant also took the opportunity to debut a new skill for the Amazon’s Alexa platform. With this skill, coffee fans can reorder their favorite items by talking to their Echo speaker, or any other device powered by Alexa.
By any measure, Super Mario Run managed to register an outstanding initial sales run in its first four days. Indeed, the game from Nintendo just became the first mobile app to breach the 40 million download mark on Apple’s App Store. Despite its early success, Super Mario Run unfortunately has already started taking some flak, especially from consumers who were not happy that they will be made to pay a rather steep $10 price in order to unlock all the levels of the game.
Officially, Super Mario Run is the first game ever that Nintendo specifically developed to be played in mobile devices. But just recently, the app has achieved a new milestone -- becoming the fastest selling mobile game ever in the history of iOS. Super Mario Run accomplished this by managing to hit 40 million downloads in its first four days since wide release, as revealed as much by a press statement published by Nintendo.
One day after Super Mario Run was made available in Apple’s App Store, the mobile game has already managed to break a record. It is even more amazing when you consider that the record being broken happens to be that of the phenomenally successful Pokemon Go. Indeed, as reported by Apptopia, Super Mario Run registered a total of 2,850,000 downloads within the first 24 hours on the App Store. For comparison, Pokemon Go managed just 900,000 downloads in its first day.
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