This Friday, November 7th, is going to be a busy day for AT&T. The carrier has revealed that it will be launching no less six new devices on that date. These include the HTC One (M8) for Windows smartphone, the HTC Desire Eye smartphone, the Lumia 830 smartphone, the HTC RE camera, the LG G Watch R smartwatch, and the Moto 360 smartwatch.
Microsoft has officially stated that from now on, it will be removing the Nokia branding from its Lumia line of smartphone products. Earlier this year back in April, the tech giant had acquired Nokia's smartphone segment, but in the time since, Microsoft had retained the Nokia name particularly in its Lumia devices. This time however, it appears that Microsoft is finally saying goodbye to the Nokia name for good. In the next few weeks or months, consumers should expect to see less and less of the Nokia name in future Lumia releases. Indeed, the rebranding has already begun for some of the apps used for the Lumia smartphone. For instance, the Nokia Camera has now been renamed as Lumia Camera. The same goes for all social media accounts -- all Facebook, Twitter, and Instagram account names will accordingly be changed to Microsoft Lumia at this point.
Microsoft has revealed its results for the first quarter of its fiscal year 2015 (Q1 FY15), and it appears that the company is doing well, especially with regards to the quarterly sales of its Lumia smartphones. For the quarter that ended on September 30th, the tech company has sold a total of 9.3 million units of its Lumia smartphones. This is definitely a significant improvement compared to the last quarter's figures, which only registered 5.8 million units sold. Q1 FY15's Lumia sales also trumped last year's results, which had a total handset sales of 8.8 million units. Compared to the previous year's first quarter, Lumia sales this quarter managed a 5.6 percent increase. Microsoft was quick to credit the growing market for Lumia phones in Europe as well as the increasing popularity of low-priced handsets in the world. It seems that Microsoft's venture into more affordable Windows Phone-run smartphones are paying off. Indeed, in the year 2014 so far, the company has launched budget-friendly offerings like the Lumia 530, the Lumia 630, the Lumia 730, and the Lumia 830. Thanks to the company's focus on offering products with lower-cost specs, sales have been robust lately, most especially in European regions where non-pricey unlocked smartphones are more common than in the United States.
The Lumia 830, Microsoft's next Windows Phone device, is expected to hit stores around the world this week. The handset comes with an off-contract price of 330 Euros ($415.71) and will most probably be available first in countries under the European Union (EU). Microsoft is positioning the Lumia 830 as an affordable flagship device. The handset certainly possess the features to be considered a flagship phone, but Microsoft is banking that its budget-friendly pricing will help the device differentiate itself from other smartphone offerings.
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