You can say that FreeUP Mobile’s approach to offering its brand of mobile service is rather clever -- it targets budget conscious mobile users (especially those of the robust prepaid market) by promising plans made affordable (and sometimes even free of charge) by way of rewards and ads.
After more than a couple of years of existence, AT&T’s Plenti program is officially ending by the end of this month. The number two biggest wireless carrier in the country had first introduced the loyalty rewards program in May 2015, in collaboration with familiar brands such as Hulu, ExxonMobil, Macy’s Nationwide Insurance, Rite Aid, Direct Energy, and Enterprise Rent-A-Car. Powered by American Express, Plenti basically allowed the carrier’s customers to accumulate points and then redeem those points when they availed of a new line of service, or completed transactions at retail partners.
Just recently this week, the number one mobile operator in America has decided to quietly introduce a new rewards program called Verizon Up. Basically, this program from Verizon Wireless gives its subscribers one credit for each $300 they spend on the Big Red’s products and services on their monthly bills. These credits can be amassed by customers, and they also are given access to many reward options, which include monetary credits toward a new handset, generous discounts on accessories, or other rewards by way of the carrier’s partners.
In recent months, various mobile operators have started giving away goodies in a bid to retain their existing customers. Some may remember that major US wireless carrier T-Mobile had started offering pizza last year (with mixed results), and rival AT&T joined in on the fun by official launching its own rewards program called AT&T Thanks.
According to a report published by TMoNews, T-Mobile is planning to introduce a new $20 Assisted Service fee that will be applied to a select group of subscribers beginning on July 31st of this year. The Assisted Service fee is essentially applied to subscribers who are choosing to upgrade their mobile devices, but are not signed up under the wireless carrier’s Jump!, Jump!
The second quarter of this year has seen two of the biggest major wireless carriers in the United States battle it out with their respective rewards programs. AT&T was the first to open fire, introducing its AT&T Thanks rewards program in the early part of June. AT&T Thanks offered benefits such as a buy one, get one deal that promises free movie tickets on Tuesdays, plus some other freebies.
This week marks the start of T-Mobile’s latest Uncarrier program, which includes free stock in the company, and lots of freebies, courtesy of the major US wireless carrier’s T-Mobile Tuesdays mobile app. To redeem the free stuff, T-Mobile subscribers need only launch the T-Mobile Tuesdays app, but unfortunately, the app appears to have encountered some problems in its debut.
AT&T has decided to launch a new rewards program that promises to give the wireless carrier’s subscribers various goodies, including movie passes, advanced booking perks to concerts, and other cool stuff.
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