Major US wireless carrier Sprint has struck a music streaming partnership with Napster (formerly known as Rhapsody). The partnership, however, does not mean that subscribers of the fourth biggest mobile operator in America will be able to enjoy exclusive access to delicious Napster deals or even get to preinstall the official Napster mobile app on their handsets. But it does combine billing unto the customer’s smartphone plan.
Rhapsody is about to become the first paid music streaming service provider that offers whole-track playback capabilities directly through a tweet. This means that once a Rhapsody user shares a song via Twitter, followers on Twitter can listen to the full track natively in Twitter, regardless of whether those followers are subscribing to Rhapsody or not. Plus, the artist gets paid for the stream.
Discovering new music has always had a social ring to it. Decades ago, when people wanted to share music they discovered or created, they make mixtapes and CDs and give them away to their friends. It is still essentially the same thing right now, but instead of tapes and CDs, we share links, samples, and music videos through social media.
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