The chat messaging platform of the world’s biggest social media network is truly on a roll. Facebook has recently revealed that its Messenger mobile app now regularly attracts 1.2 billion active users on a monthly basis. Some may remember that back in July of last year, the app had breached the 1 billionth monthly active user mark.
According to the most popular social media platform around the world, one out of five videos shared on its network are now Live videos. And as pointed out by Fidji Simo, the head of video at Facebook, the Live broadcasting watch time on a daily basis has increased four fold in the past twelve months.
The world’s biggest social media platform is launching Stories on its main app, which means that Facebook users across the globe can now share stories with their Facebook contacts and also be able to check what their friends are doing in the past 24 hours. As can be seen on the top section of the app, rounded profile pictures will be displayed, representing stories by the user’s friends.
The biggest social media platform around the world has decided to make its Safety Check even more useful by adding a Community Help feature to its crisis response tool. With this new addition, whenever Facebook users get marked as safe, they are then sent to a page that will help them get assistance or give a hand to those that need help in times of natural calamities and other emergencies.
At the early part of last year, things were going well for Snapchat. But ever since its rival Instagram launched Stories, Snapchat seems to have suffered a significant decline in growth, at least according to statistics contained in its IPO filing. This appears to be consistent with what various industry watchers have observed -- that Snapchat usage has been impacted dramatically by the roll out of Instagram Stories.
Instagram now offers users a new means for making images and videos even more fun. The social media giant is launching Stickers that show basic names for locations, as well as information on time and date, weather updates, and even emoji. On top of that, the company also brings limited time seasonal graphic elements such as Christmas trees and Hanukkah menorahs, plus a paint brush for holiday candy canes.
Facebook’s Messenger is launching a new group video chat feature that will basically allow up to six people to appear in split screen conversing in real time to one another. On top of that, this new capability will also let users incorporate selfie masks (a la Snapchat). Moreover, a maximum of 50 people will be able to listen and talk over voice, and also make use of text messages, stickers, emoji, and animated GIFs.
Facebook may not have beaten YouTube to deploying 4K 360 live streaming, but it did get the jump on Twitter’s Periscope. This week, the biggest social media platform in the planet officially launched initial support for 360 degree live streams.
Facebook officially introduced a new feature called Instant Games recently this week. This latest feature from the biggest social media platform in the world basically allows users to play games on their own news feeds as well on the Messenger mobile app, and they do not need to install any new app in order to get started.
Not long from now, Facebook, its chat messaging platform Messenger, and Instagram will be integrated into one single mobile app, the Pages Manager -- the social media giant has revealed as much in its official website. Facebook was thinking of businesses in arriving at this decision, especially in allowing those in the business sector to better manage their messages, chats, and comments easily from all three platforms in just one app.
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