Subscribers of the biggest wireless carrier in the United States will be able to enjoy watching zero rated video via the Go90 mobile app beginning this week. This was revealed by Fran Shammo, the chief financial officer of Verizon Wireless, during a recent investors conference. Shammo said that customers viewing sponsored video content will never worry about their monthly data allowances getting affected.
Perhaps learning from what T-Mobile’s Binge On feature has been going through (which is a lot), Verizon Wireless is more careful in introducing its own take on a service that allows subscribers to stream or downloading without having to worry about it eating away at their data allowances.
Binge On, the video content viewing feature that T-Mobile announced more than a month ago, as well other zero rate services offered by various wireless carriers, continue to be scrutinized by regulatory and business sectors, according to a new report from the Wall Street Journal.
It appears that the Big Red is taking after its biggest rival AT&T. Indeed, the biggest wireless carrier in the United States is actually planning to start offering sponsored data by early next year. As reported by Re/code, the sponsored data being offered by Verizon Wireless will not affect the data allotments of its subscribers.
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