Because coffee. According to a blog post from eMarketer, Starbucks’ mobile payment service (which operates by way of the coffee house chain’s main mobile app for about seven years now) seems to be the market leader in the United States, in terms of the number of users who have completed mobile payment transactions.
Starbucks has just made it easier for you to send a coffee to cheer up a friend or a loved one. Earlier today, the coffee giant announced that they have updated its iOS mobile app to include a new iMessages feature. As announced, the new feature will enable people to send someone a cup of coffee in a very quick and easy way. While you are chatting with someone by way of the app, you can simply send a Starbucks gift card without having to worry about interrupting your conversation.
When Starbucks launched its mobile ordering system in 2015, it hoped to answer the needs of its loyal customers. The worldwide coffee franchise wanted to give its customers a grab and go solution instead of having to line up to order their daily cup of Joe. Unfortunately, its mobile ordering system proved to be a success -- too much that its virtual lines turned out to be much longer than walking in and ordering a cup of coffee.
Starbucks has introduced a new feature called My Starbucks barista in its mobile app, and basically it is a voice operated digital assistant that lets consumers order and even pay for the food and drinks they buy by way of verbal requests. Customers are even allowed to modify their drinks, just like they would with a real life Starbucks barista. On top of that, the US based coffee giant also took the opportunity to debut a new skill for the Amazon’s Alexa platform. With this skill, coffee fans can reorder their favorite items by talking to their Echo speaker, or any other device powered by Alexa.
Niantic, the creator of mobile game phenomenon Pokemon Go, is teaming up with major US wireless carrier Sprint in transforming the latter’s outlets into PokeStops and Gyms. For good measure, Sprint’s stores will also be fitted with in store charging stations so that Pokemon Go players can play for an extended period of time. This move grants the mobile operator the distinction of being Pokemon Go’s first partner in the United States, similar to what happened with McDonald’s in Japan, wherein more than 3,000 of its branches were turned into Gyms during the launch of the insanely popular app.
Not long from now, mobile users will be able to pay for some Starbucks coffee using their iPhones or Apple Watch. The same goes for KFC’s fried chicken and Chili’s Southwestern egg rolls. This is because Apple Pay, the mobile payment system that Apple developed and launched in October of last year, will be coming to Starbucks, considered the biggest coffee chain in the whole world right now. Jennifer Bailey, vice president of Apple Pay, revealed as much during the Code Mobile conference held in the city of Half Moon Bay in California.
Starbucks has always been a business that is open to using the latest in mobile technology in order to better serve its customers. Now, the Seattle based coffee giant continues to embrace the advances of mobile by announcing that it is expanding its Mobile Order & Pay system to 21 additional states, including 3,400 of its coffee houses all over the United States.
For those not in the know, Starbucks' Mobile Order & Pay system lets consumers place their orders for coffee and then facilitate payment via the company's official mobile app. By doing so, customers no longer need to line up when they get to a Starbucks location because their beverage has already been prepared for immediate pick up.
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