More than a fortnight ago, Sprint had decided to keep the pricing of its Unlimited Freedom option consistent on the first four lines of service. That is, the first line of service is offered at $50, a couple of lines at $40 each, and then four lines at $30 each.
Not wanting to be left behind, the fifth biggest wireless carrier in the United States has decided to add a unlimited data plan for its prepaid customers. The new unlimited data option from US Cellular for prepaid users comes with a price of $70, and is an addition to its current $35 per month (which includes 1 gigabyte of data) and $45 per month (which includes 5 gigabytes of data) offerings.
Sprint has recently brought down the pricing of its unlimited data plan to $50 a month for one line of service. This piece of news comes right after the major US wireless carrier was reported to have discontinued its long running half off promo for new subscribers.
Since August of last year, T-Mobile’s One and One Plus unlimited data options have already been live on postpaid, but customers of the third biggest wireless carrier in the United States have yet to see unlimited data make its way to prepaid. Well, their wait is over -- the mobile operator has debuted its new prepaid One spin off, albeit quietly.
The unlimited plan offered by AT&T’s prepaid brand, Cricket Wireless, offers better than average coverage, a reliable network, affordable pricing, and pretty adequate connection speeds at 8 mbps. But because it does not come with mobile hotspot tethering, it might have trouble distancing itself from what other competitors are selling.
With all the attention that the Big Four (Verizon Wireless, AT&T, T-Mobile, Sprint) has been receiving with regards to their respective unlimited data offerings, not many may have noticed that the fifth biggest wireless carrier in the United States has also joined the club.
The second biggest wireless carrier in America has taken the opportunity to improve a couple of its budget friendly prepaid GoPhone options just recently, but the caveats should not be taken lightly. For the first prepaid plan, unlimited data is made available for $60 a month, and already comes with just 3 mbps of data, plus the connection speeds will slow down even further after the customer goes beyond the 22 gigabyte limit.
Virgin Mobile, a prepaid arm of major US wireless carrier Sprint, is introducing a new option called Data Love Unlimited, which at $60 per month offers customers unlimited 4G LTE voice calls, text messaging, and data. On top of that, this latest plan also comes with mobile optimized video streaming, gaming, and music (video content is in 480p resolution, music is at 500 kbps, and cloud gaming is up to 2 mbps).
According to Tarek Robbiati, the chief financial officer of Sprint, the battle for supremacy in terms of offering the best unlimited data deal will not be sustainable, especially at the price points mobile operators are offering to date. The so-called unlimited wars as we know it may have started back in August of last year when T-Mobile and Sprint launched their respective unlimited data offerings.
The last few months have seen intensifying competition in the world of unlimited data, with Verizon Wirelessre-introducing its unlimited data option (Verizon Unlimited) more than a week ago, while other major mobile operators in America also making their respective countermoves.
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