When What Watch released its Stop The Time watch in 2015, it introduced a simple but functional take on smartwatches. With its Stop The Time watch last year, What Watch intentionally minimized the features on its device, essentially sparing mobile users from having to go through all that data overload. What What Watch did was go for a more conceptual design instead of all out techie stuff -- for instance, with the help of a single button, users can set up up to five “moments” every month, which would light up certain elements on the Stop The Time watch’s e-ink display screen.
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