AT&T has called out T-Mobile once again over a commercial laden with misleading information. After bringing up the matter to the BBB National Programs’ National Advertising Division (NAD), the Un-carrier is being told to either stop airing these commercials or make the necessary changes to it.
The commercial in particular refers to T-Mobile’s “Top Three Plays of the Day,” which features Snoop Dogg, NFL quarterback Patrick Mahomes, and Twitch influencer Kai Cenat.
The problem with the ad is the claim spoken by Snoop Dogg:
“Now at T-Mobile.com, get the new iPhone 16 Pro On Us and families can save 20% every month versus the other big guys.”
AT&T has submitted a Fast-Track SWIFT challenge to the BBB National Programs over this particular line. The wireless carrier argued that T-Mobile’s claim is misleading.
After its investigation, the NAD sided with AT&T.
“NAD determined that T-Mobile’s advertising reasonably conveys the message that consumers who choose T-Mobile will receive both a free iPhone 16 Pro and save 20% versus AT&T and Verizon. NAD found this broad message was not properly qualified by the on-screen disclosures and recommended T-Mobile discontinue or modify the advertising to better disclose the material conditions of each offer.”
T-Mobile is advised to change or take down the commercial, otherwise, it will need to answer to the Federal Trade Commission (FTC).
Source: AndroidAuthority
