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Straight Talk Wireless and Tracfone recently launched new commercials on TV, each one directed towards their specific markets. As Wave7 Research noted, Straight Talk’s ad encourages users to use their tax refunds on its $45 unlimited plan. Meanwhile, Tracfone’s ad is targeted towards those who don’t need unlimited.
BestMVNO talks about these two ads in a new report.
Straight Talk Wireless’ ad, “Tax Refund: $45 per month,” isn’t exactly new. It launched on February 14th and has already been aired more than 700 times.
Staying true to its theme, the ad gives viewers ways they can spend their tax refund instead of “on something silly.” They are then directed to “spend smarter with Straight Talk” by highlighting its $45 Silver Unlimited plan.
This plan comes with unlimited talk, text, and data with 5GB of mobile hotspot. Both 4G LTE and 5G data is included in the plan. Once you use over 60GB high-speed data during a billing cycle, Straight Talk will review your account.
The ad then talks about the MVNO using the “nation’s largest most dependable network with nationwide 5G.” This, of course, hints that they are ready to roll out on Verizon’s network.
On a similar note, BestMVNO also reported that Tracfone is now exclusively on Verizon’s network. Starting March 1st, Tracfone master agents and distributors will no longer get to purchase SIM cards for either AT&T and T-Mobile. Only Verizon SIMs can be purchased.
For consumers, Tracfone allows users to activate service under any network up until June 30th. After that, customers will only be able to activate Verizon SIMs.
Tracfone’s latest ad is called “Influencer: $40 per Month.” And according to reports, it appears to be targeted towards its older customers who don’t need endless data.
The ad then talks about Tracfone’s $40/month plan that comes with unlimited talk, text, and 8GB hard-capped high-speed data. This ad has been viewed over 1,000 times.
Source: BestMVNO
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