In a surprising turn of events, Xiaomi is now being recognized as the world’s second-largest phone brand. The recognition comes after the results of the smartphone manufacturer’s Q2 2021 sales, which led to an 83% year-over-year surge.
This is pretty surprising since Xiaomi overtook Apple in the spot, along with other Chinese brands like Oppo and Vivo.
The ranking now stands:
Samsung - 19%
Xiaomi - 17%
Apple - 14%
Oppo & Vivo - 10%
One of the reasons for Xiaomi’s success could be its price. Even with its flagship phone (the Mi 11), it still is an affordable option compared to what other brands offer.
As a result of its prices, Xiaomi has largely expanded in its international markets. The smartphone manufacturer was able to see a 300% jump in Latin America, a 150% increase in Africa, and a 50% spike in Western Europe.
Right now, it’s still too early to see if Xiaomi will be able to hold on to this position in future quarter sales. But it is definitely a step up for the company. Hopefully, they’ll be able to continue manufacturing flagship products at reasonable prices.
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