Not too long ago, Xiaomi acquired Meitu’s hardware business. Now it looks like the Chinese manufacturer was able to find a way to make use of this business in the smartphone industry.
Xiaomi introduced its latest smartphone brand today, which is intended to be “a flagship for photography and selfies with both front and back cameras.” The new smartphone is called the Mi CC, a brand that is supervised by a newly formed group called Xiaomi x Meitu Al Beauty Lab.
The new smartphone is targeted towards the younger generation because of their love for a powerful camera on a smartphone. But it is also a good device for those who are after a colorful yet chic device.
The acquisition involves a partnership between the two companies. Xiaomi is positioned to help Meitu with its expansion as it handles sales, design, and R&D. Meitu, on the other hand, is tasked with improving the camera software on the phones.
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