T-Mobile has just released its second quarter results, and it appears that the carrier is doing just fine. The fourth biggest wireless carrier in the United States reported a profit in the amount of $361 million, or $0.42 per share, on revenue of $8.2 billion. These numbers are definitely impressive, considering that industry watchers, on average, had predicted that T-Mobile would manage earnings of $0.18 per share, on revenue of $7.94 billion. Furthermore, the carrier’s shares increased 5.6 percent to $39.10 in pre-market trading. T-Mobile is now targeting to post profitable quarters for the remainder of the year, and the carrier is confident that it can do it.
Based on T-Mobile’s performance in the last few quarters, it is apparent that the carrier’s Uncarrier campaign is truly making a difference, not only in bringing in revenues and generating profits, but also in retaining customers and even grabbing away subscribers from industry leaders Verizon Wireless and AT&T.
Moreover, T-Mobile is continuing to inch away to finally overtaking rival Sprint as the third largest wireless carrier in the US. As of the last quarter, Sprint still held a very small edge over T-Mobile, but if the Uncarrier can achieve consistency in posting impressive quarters, it may find itself surpassing Sprint once and for all.
T-Mobile has certainly worked hard to get those numbers. Back in June this year, the carrier launched its Jump! On Demand program, which allowed its subscribers to upgrade their handsets anytime up to three times in a single year. And then barely a month later, T-Mobile introduced its Mobile Without Borders feature, which let its customers make and take calls as well as send and receive text messages to and from the US to Canada and Mexico. Then just this month, the carrier also announced a new family plan that provides 10 gigabytes of data per month to each member of the plan. Furthermore, only a few days ago, T-Mobile also locked in the monthly charge of its iPhones to $15 a month for those subscribers who are planning to upgrade to the new iPhone model launching later this year.
With regards to its subscriber base, T-Mobile also stated earlier this month that it had added a net 2.1 million new customers during the second quarter of this year, increasing its total subscriber base to 58.9 million. This number includes 1 million new postpaid customers, branded subscribers who pay monthly and generally possess good credit scores.
