Around three weeks ago, Verizon Wireless had sent out about 5 million invitations to its own subscribers, basically inviting them to try out Go90, its new mobile video streaming service. But the biggest wireless carrier in the United States had hinted strongly that the Go90 was never meant to be just for customers of the Big Red, but for everybody, regardless of which wireless carrier they are currently under.
Well now, Verizon Wireless is about to make good on that promise. The wireless carrier has announced that the Go90 mobile video service will officially become available to all customers (not just Verizon’s) within this week, specifically on Thursday, October 1st of this year. On that day, the service will be made available in the app stores for both Apple mobile devices and those powered by Google’s Android mobile operating system.
For those who missed it, Go90 is basically a zero commercial video streaming service that will be playing a selection of short and long video content. To bring its mobile video streaming service to life, Verizon Wireless partnered with various TV networks, including Discovery and Viacom in order to allow mobile users to view video content through their handsets without having to sign up for any pay TV subscription.
And the Go90 streaming service is not just content with showing traditional TV programs. It will also be showing live college football matches, and digital era enterprises. The service will also show National Football League (NFL) games, although it will only be streamed exclusively to Verizon Wireless subscribers.
Interestingly, Verizon’s Go90 mobile video streaming service is a departure of sorts for the wireless carrier. For years, the Big Red has usually made its services exclusive only to its subscribers. But Go90 has been positioned as something that any mobile user can enjoy, no matter what wireless carrier he is currently using. Moreover, even though Verizon Wireless is promoting Go90 as a mobile only service, the wireless carrier is actually open to the idea of bringing the service to Internet browsers, or streaming boxes, such as Roku.
With the Go90 mobile video streaming service, Verizon Wireless is clearly targeting the younger demographic. As a matter of fact three weeks ago, the wireless carrier had sent invitations to subscribers who were millennials (users about 30 years of age, or younger). It is no surprise then that the Go90 service has some social twists, such as a sharing functionality and the ability to follow other fellow Go90 viewers.
